So I bought a snowboard last season – got tired of the hassle of renting and the razzing from my kids about how ‘old school’ I was for being on skis. Picked up a Ride Havoc board and Ride LX bindings from REI (the keeper of most of my discretionary spending – let’s just say that this year’s dividend was alarmingly large). My 11 year-old declared the deck set-up as “sweet” so I knew I had done something right.
This season, one of the binding buckles was sheared-off (due to me slamming into my daughter, totally out of control) making it tough to strap-in. I emailed the good folks at Ride and within a couple of hours, they sent a note back to me offering to send a new buckle strap. No questions, just took care of it. A couple of weeks ago, the other toe strap started to tear – same process – email Ride, customer service takes care of it by FedEx’ing a replacement strap. No questions, just done. That, my friends, is solid customer service. Does Ride make the best snowboard equipment on the planet? Frankly, I don’t know and I don’t care. They do have my business from now on…

This weekend I traveled to Colorado’s