Archive for category Business

Healthcare Re-Form?

Obama Healthcare Reform

Obama Healthcare Reform

If you watched the President’s infomercial on ABC you began to get a sense for how difficult this is going to be. While Charlie Gibson tried to press for details from the Prez, it was pretty clear that he wasn’t going to commit to anything – at least until the Congress gets something on the table. The lessons learned from the Clintons’ failure a decade ago, i.e., don’t try to cut a deal in the back room – the subject is so inherently political that Congress must be involved early in order to get their buy-in. It may be that Obama’s strategy is to let the House and Senate battle like Hutus and Tutsis until they both collapse from exhaustion and he can pick up the few pieces of agreement that may have resulted. I’m not too optimistic and my guess is that not many of our fellow citizens are either. The Prez is spot-on when he says that the cost of doing nothing with a broken system is unacceptable. That’s where the agreement ends.

The reality is that there are no dollars to be reallocated unless someone (or probably everyone) agrees to take a big haircut. Watching the new head of the American Medical Association and CEO of Aetna grit their teeth on national television was something to behold. Neither the physicians nor the insurance companies are about to cede any ground on how much of the pie they get. Patients will always believe that they are entitled to the sun and the moon – this is to be expected since we pay through the nose through both insurance premiums as well as taxes that fund Medicare/Medicaid. If my 88 year-old dad needs a cardiac stent , I’m all for it. If your dad does, that’s wasteful spending. Good luck reconciling that in the context of public policy.

As to the public plan option – no doc is going to agree to do all of the preventive care if they’re not getting paid fairly – just check-out how much they complain about Medicare reimbursement rates today and imagine how a broad-base public plan is going to drive down costs – cutting payment rates. Establishing teams of providers lead by better paid primary care physicians and moving away from fee-based procedures by specialists? Makes sense. Good idea to shift to outcome-based healthcare? Absolutely. But you can imagine those cardiologists, radiologists,  orthopedists, and neurologists trying to suppress the gag reflex at the prospect of shifting dollars away from them and toward nurse practitioners and physician assistants. When pigs fly my fellow Americans.

The only dollars that could be “found” currently reside in the pockets of the insurance companies. Americans claim to like what they have and the thought of giving up ground to provide a way for insurance to others is a deal killer. The fact is that keeping what they have is a mirage due to escalating premiums and out-of-pocket expenses and reductions in coverage. Worried that the Big Brother government is going to start making decisions about your medical care based on cost containment? That’s already happening – Big Brother is named Blue Cross, United or Wellpoint.

Here’s my crystal ball – there’s too much money at stake with insurers and providers. The Death Star of lobbying efforts includes $100 million from the U.S. Chamber of Commerce, $10 million of AMA contributions to congressional candidates since 2000 and $35 million from medical insurers and pharma companies in the first quarter of 2009 alone represents an irresistible force that will distort this round of reform – just like the last efforts. Over 70% of Americans want to see foundational change in the healthcare system but very few (at least of those that are insured) want to see the way in which they receive care changed. In other words – we want more for less. That isn’t going to happen and the lobbyists for the folks that are making a living as a part of the healthcare food chain know it. If Obama is lucky, he may win some incremental change around the edges – but that’s about it.

Ultimately, there will be an economic and operational train wreck in the next 15 years that will result in a complete overhaul and a single-payer system. By then Medicare will be irretrievably bankrupt, employer-based healthcare insurance will be twice as expensive and available only to a fortunate few. Hospitals will be shutting their doors, unable to continue to bear the costs of over half of the population using the ER as their primary care and your own doctor will stop accepting Medicare altogether. Healthcare is not a commodity that responds to normal free market motivations. So long as we try to manage and market it as if it does, true reform will remain off in the distance.

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Three Ways to Make a Project Work

great_service_great_productsI read this great post on Seth Godin’s blog the other day and I can’t get it out of my head. Our product and tech teams are struggling through the first few post-launch weeks of a  major site redesign – everyone is working hard and the results will eventually come, but some of the decisions we’ve made over the past 12 months are coming back to bite us in the derriere.

Almost every project of more than a modest scale has to be sized, scoped and developed through a collaborative effort over time between the business and the technology teams. Godin’s post identifies three ways to structure or think about how to approach a project.

  1. The goal of the team is to please you.
  2. The goal of the team is to make a product that they love and are proud of building.
  3. The goal of the team is to build a great product.

He points out there’s more difference between #2 and #3 than it appears. Initially, I thought – that’s pretty simple, the goal ought to be #2, i.e., design, build and support with great commitment, passion, blah blah blah. Upon a bit more thought it’s really #3. . .

“The third scenario is the one in which all sides want the best possible project and the team believes that you have valuable insight on how to make that happen. This only works if there’s mutual respect around the table. They have to hold you in esteem and trust your judgment (not organizational judgment, but judgment about what makes the project great). That means that, “because I said so,” is not effective feedback.”

So today’s challenge is, despite what until recently may not have been a process that gets closer to #3, to draw the most productive and creative work out of the team to build a product that serves the needs of our customers.

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9-Minute Heartbreak

For those unfortunate souls that toil as marketers or advertisers (I know – we don’t have souls either) – here is a brutal musical tone poem on the end of media as we knew it. Don McLean would be proud of this send-up of the classic tune “American Pie” that provides confirmation that much of what we have read, written and worked on for both clients and our own companies is gone and is not coming back. Thanks to Bruce Dorskind for providing a good laugh.

httpv://www.youtube.com/watch?v=6CqRcCHk_Pc

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Seth Godin Talks Tribes at TED

TED is an annual conference that brings thought leaders from Technology, Entertainment and Design together for the past 25 years. Each Spring, 50 speakers come to deliver an 18-minute talk to a group of 1,000. Where else can you hear Al Gore talk climate change, John Wooden speak on leadership, Mike Rowe on dirty jobs and Isaac Mizrahi on fashion – all in one place?

Marketing guru Seth Godin speaks on the idea of “Tribes” as the replacement of mass media influence. Seen through the lens of consumer marketing, Godin challenges business to move beyond the mechanism of pushing a message from one-to-many and toward a model of engaging influencers and passionate followers to build an organic network of storytellers, i.e., marketers. Always an entertaining speaker, Godin provides a quick view of the decline of “factory marketing” and mass-media and the rise and need for leadership via the group of interested and engaged members. While the idea is no longer new and revolutionary – the technology of social media makes understanding the shift a necessity.

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Healthcare Reform – Really?

Harry and Louise

Harry and Louise

The Obama administration announced yesterday that it has been in discussions with a consortium of key players in the healthcare industry including insurance companies, hospitals, providers and pharma pledging to cut $2 trillion in costs over the next decade. BHO described this as “a watershed event” that could represent the first real and collaborative effort to fix the trainwreck that is the U.S. healthcare system.

You may remember the couple at left, Harry and Louise, the henchmen of the insurance lobby that has since morphed into the American Health Insurance Providers (AHIP) trade group. Their role was to either “talk sensibly about” or “submarine” the efforts of Hillary Clinton and Harold Ickes back in 1993 – depending upon your point of view.

What could possibly get this group to join hands in common cause? The reality that with the direction that the wind is blowing, if you don’t play nice and get a seat at the table now, you might find yourself on the outside looking in. At minimum, the last thing any of these groups want is to be legislated right out of the for-profit business.

Before we start celebrating, however, we have to ask the obvious question. Is this gift a Trojan horse? After all, several of the organizations that sent that letter have in the past been major villains when it comes to health care policy.   – Paul Krugman

As NY Times Op-Ed columnist and Nobel Prize winning economist Paul Krugman reminds us, “What the rest of us call health care costs, they call income.” To say that we should all be a bit cynical about the motives of the healthcare-industrial-complex would be an understatement of epic proportion. You certainly can’t accuse Obama of being timid in his willingness to take on big challenges.

Regardless of where you sit politically, there is consensus that the way that we pay (or don’t) for healthcare is an enormous albatross around the economy in general and virtually every individual and business in the country. Can the patchwork of interests be knitted together without resorting to a federally managed and delivered single-payer system? Kind of depends on whether Harry and Louise will work with Barack or if they’re going to be snakes in the grass.

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30 Minutes With A Voice of Reason

With all of the breathless examinations of the first 100 days of BHO’s administration lighting up the media, it is always good to get a policy moderate’s read on the events of the day. My vote goes to the New York Times’ Op-Ed columnist, David Brooks. Brooks is no whinging pom liberal nor is he an ultra right-wing nutjob. Moveon.org would says he is the latter, Ann Coulter would say he’s the former. That means he’s probably close to the middle, i.e., where most of the country probably is if we would all take a deep breath and think for a moment.

Here is a recent interview with Brooks and Charlie Rose -

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Pontiac – The End Of The Road

1978 Trans-Am

1978 Trans-Am

GM plans to announce that it is closing down the Pontiac brand, sending another iconic name of the Detroit auto industry to the scrapheap. It’s no surprise really (any Pontiac owners out there? Didn’t think so.), as the brand has been in the marketing wilderness for close to 20 years. If you are old enough to remember a time before cell phones, you probably remember those 70’s and 80’s era Firebird Trans-Ams. Smokey And The Bandit. Knight Rider (Pre-Baywatch David Hasselhoff, those were the days). Was there a teenage boy alive in 1978 that didn’t dream of driving a black Trans-Am with Farrah Fawcett in the passenger seat?

A decade earlier, Pontiac had defined the muscle car with the 1964 GTO. I was still in short pants and my high-school-age cousin could drive, played guitar in a band and worked on cars in his backyard. He had a used GTO – bright blue with white vinyl seats, a 389 engine and an “8-ball” shift knob. It was when the Pontiac brand really did mean performance.

Twenty years later it became just another GM platform that could distribute re-badged Chevrolets, Buicks and Oldsmobiles. By 2000 Pontiac had become so completely neutered, its claim to fame was the abysmal Aztec – the poster child for lousy GM design. The brand now represented crappy rental cars, awkward minivans and uninspired design. During the last decade, Pontiac’s brand became even worse – it became utterly irrelevant.

As Pontiac drives off into the sunset to join Oldsmobile in the history books, I’ll think back on my uncle’s ‘72 Grand Prix with the gas-guzzling, 4-barrel V8 that shot down the highway like a rocket. Before we understood what OPEC meant. Before Baywatch. Before a Pontiac was the rental car that you prayed you wouldn’t have to drive. Good night, KITT.

Little GTO, you’re really lookin’ fine
Three deuces and a four-speed and a 389
Listen to her tachin’ up now, listen to her why-ee-eye-ine
C’mon and turn it on, wind it up, blow it out GTO

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End Of The Line

The Winter Park Ski Train is moving down the track and out of Colorado history. Although I haven’t been on the ski train since I was a kid, it was always good to hear the whistle every Saturday afternoon letting the riders know that it was time to get off of the mountain and head back to Denver. The economics of train travel in the western half of the U.S. would always make this a tough business, but the recession put an end to this unique piece of Colorado.

httpv://www.youtube.com/watch?v=OIo86Wq4cFs&feature=player_embedded

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Twitter Tweaks

It figures. Just when everyone felt the need to have a Facebook page, along comes Twitter to remind you that you are, in fact, well behind the curve. I knew Facebook had reached the popular culture tipping point of practical necessity when my mother-in-law (who is an avid Skype video call user) wondered aloud whether it was necessary to use Facebook to keep in touch with her grandkids. It is. Whether grandma really wants to see the day-to-day drama of the high schoolers or the photographic evidence of the altered states at college is another story.

Leader of the Luddites

Now Twitter has grown past the early-adopters and moved into the mass media. At 8 million users and some ridiculous amount of growth every day, the question of whether anyone really wants to read that you’re standing on line at the grocery, or that the french toast is ‘yummy’, has been rendered moot. If enough of your friends and colleagues are using a technology, so must you lest you be tagged a “Luddite“. Now the question is what to post, at what frequency and in which media. The difficulty of managing the non-stop stream of links to interesting articles, ruminations on current events, and promotional announcements has led to the proliferation of tools like Hootsuite, Twhirl, Tweetdeck, and a thousand more. Today’s new flavor is Twibes, where you can throw your remaining individuality into the bin and join (or create) a group of like-minded folks. It’s the segmentation of Twitter and is built-to-order for marketers to reach identifiable groups for push marketing.

What is clear is that thousands and thousands of individuals and businesses are jumping on this platform to avoid being left at the station. Only a few of the folks that I follow appear to have a clear purpose around their use of Twitter – I know I don’t. Even marketing guru Seth Godin doesn’t use Twitter (or Facebook or Flickr or MySpace), for this primary reason:

“I don’t want to use a tool unless I’m going to use it really well. Doing any of these things halfway is worse than not at all. People don’t want a mediocre interaction.”

I work in the online employment and recruiting business. Figuring out how to leverage the multitude of third-party social media tools like Twitter, LinkedIn, Plaxo, Facebook, etc. is one of the biggest challenges we face. It is not implausible that online job boards will find themselves swept aside by changing technology in the same way that the newspaper classifieds were kicked to the curb. In the case of newspapers, it took over 150 years to have their employment ad revenue model wiped-out by craigslist and Monster. The online job boards might find that it takes far less time to be left behind. It remains to be seen whether the combined 180+ million users of Facebook, MySpace, LinkedIn and Twitter will have an answer to Godin’s challenge of using a tool “really well” and if, at the end of the day, that really matters.

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Time For A Buena Vista?

After nearly 50 years and 10 U.S. Presidents, it appears that the Obama administration is taking steps toward thawing the 90 miles of ice between America and Cuba. As one of the last relics of the Cold War, the trade embargo that President Kennedy instituted in 1962 may be heading toward the same scrapheap that contains the statue of Lenin and pieces of the Berlin Wall. Both Raul Castro and BHO are floating the idea of an open conversation around the issues that have been (and will continue to be) so problematic between the two nations. No doubt there is much for Cuba and its regime to gain by re-entry to the OAS, not the least of which is investment dollars flowing into the jalopy of an economy that the Cuban people have suffered under.  Let’s hope that there is a pragmatic resolution to this policy dinosaur.

That an end to el bloqueo may be within reach got me to thinking of the great Cuban musicians of The Buena Vista Social Club and how they were largely unable to perform in the U.S. You may recall that in 1996 American producer Ry Cooder assembled a collection of some of Cuba’s greatest jazz musicians of the pre-Castro years for a recording that returned them to international prominence. For most of us, it was an introduction to names like Ibrahim Ferrer, Omara Portuondo, Ruben Gonzales and Guajiro Mirabal. Largely forgotten in both Cuba and abroad, the recording resulted in the burnishing of the legacies of these great musicians. Many of them have since passed away; Ferrer, Gonzales, and Compay Segundo won’t be around to see the day that Washington and Havana start speaking to each other again.

I watched the Wim Wenders documentary the other night and was struck by the scenes of the decaying buildings and 50’s era automobiles – Havana looks a bit like an elderly lady wearing an old party dress. Here is a clip of “Chan Chan”. Enjoy

httpv://www.youtube.com/watch?v=BoQNj2tlZhg

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